18 Corporate Event Trends Dominating 2024

Aug 30, 2024 Praggya Joshi

To deliver impactful corporate event experiences, you must think differently. It means understanding, adapting, and pivoting to the changes with time. The best way to discover what is grabbing popular interest is by exploring corporate event trends.  

In 2024, the events landscape is buzzing with new technologies and ways to personalize experiences. This blog captures all the important trends making a splash this year which will influence business events for years to come. 

Innovative Corporate Event Technology Trends  

Advances in technologies are driving corporate events that offer experiential experiences everywhere.  Technology is all around us, from AI and personalized communication to responsive customer service and streamlined data analysis. It also powers immersive experiences with Augmented (AR) and Virtual Reality (VR) for product launches. 

Leading corporate event trends driven by tech advancements include: 

1. Greater Use of AR 

One of the popular corporate event trends is the rapidly growing adoption of AR to create virtual environments integrated with gamification elements. The revenue in its market is set to touch US$10.9bn in 2024. 

Source: Statista

AR creates immersive experiences by superimposing digital information on pictures, videos, 3D graphics, or text, in the physical world. Thus, technology's role in making different types of events, like trade fairs, conferences, and corporate events engaging and differentiating is immense. B2B brands can also use AR for product demonstrations. By overlaying virtual information onto physical products, you can enable your attendees to visualize and interact with virtual representations of your offerings in real-time. 

2. Virtual Reality to Foster Engagement 

 As VR creates immersive, simulated environments for interacting with digital and 3D content, it's increasingly integrating into the forefront of corporate event trends. 

Virtual reality platforms facilitate remote participation in conferences, seminars, and workshops. Attendees feel as if they are physically present. Some of the top ways brands are leveraging VR (and you should, too) are for engaging product demonstrations, virtual venue visits, and in-depth virtual networking. A VR platform with features like live streaming, 3D modeling, and collaborative tools can support a variety of interactive experiences. 

 3. Use of AI for Marketing, Data Analysis & Menu Planning 

 Artificial Intelligence is almost like a backbone for the events industry now. Planners in vast numbers are using it for automated planning, analyzing event data, fostering networking, and creating opportunities for personalization. 

Advanced AI-powered event management platforms are disrupting the planning world. They are simplifying everything from registration to post-event analysis. 

Marketing, data analysis, and revenue management are the three areas that, according to IACC’s Meeting Room of the Future report of 2024, have shown an increasing adoption of AI. One of the novel corporate event trends is the large number of venues considering the use of AI. Their major use cases for AI are menu planning, food waste management, guest services, and ordering. 

4. Attendee Tracking Through Wearable Tech 

If you want to understand your event just like your attendees, wearable tech is your best friend. Forward-thinking corporates are using it to get real-time data and insight into their customers’ journey. With the market for wearable tech rapidly growing and set to reach around USD 380.5 billion by 2028, it’s clear that this is a key component of emerging corporate event trends. 

From RFID wristbands, near-field communication-enabled badges, and LED wristbands to smart glasses, the tools allow you to track whatever it is that you want about your attendees. Based on your needs, you can use wearable tech to manage events, track attendees' movements, gain analytics, and make data-driven modifications. 

5. Rising Role of Virtual Events Platforms  

The popularity of virtual events hasn't eroded even though we've come a long way from the pandemic. This event format enriches the customer experience and offers greater accessibility, making it a significant part of corporate event trends. It's why platforms for virtual conferencing and livestreaming are experiencing a massive adoption. The market for these platforms will peak by 2036, hitting USD 100.4 billion. You can use virtual event platforms for running brand-building webinars, online seminars, and focused networking events. 

6. Mobile Event Apps for Convenience & Engagement  

One of the rising corporate event trends is the greater use of mobile event apps. Did you know that the market for mobile event apps is set to touch US$ 2,648.46 million by 2028? A big reason for their popularity is how they help surpass key challenges in event planning. Attendees can create personalized event agendas, navigate the venue, and communicate with organizers and speakers in real time. Planners can choose to assess attendee engagement through gamified activities or match like-minded people through AI-based matchmaking. 

7. Inclusive & Accessible Corporate Events  

Making events inclusive and accessible is another one of the corporate event trends of 2024 that is bound to stay. It has received a major emphasis in the Eventex 2024 Events Industry Trends Report. 

According to the report, using gender-neutral colors in setup, gender-neutral language in all forms of communication, and complete access to people with disability are essential tenets of an inclusive event. 

Accessibility tools to foster inclusive experiences include mobile apps with responsive designs, assistive listening devices, and sensory bags equipped with noise-canceling headphones. 

8. Increased Emphasis on Sustainability by Venues 

Sustainable practices are becoming the norm, and they are getting greater push due to the rise of innovative event tech like registration software, lead capture apps, and venue sourcing solutions. More venues are embracing sustainability now. 83% of them have programs to reduce food waste and 88% have arrangements to eliminate single-use plastics. You won't find it very difficult to locate an eco-friendly venue from now onward, as almost three-quarters of them hold environmental or sustainability certification. 

Some major ways to embrace sustainability as an event planner include using event management platforms for registration and feedback, choosing LEED-certified venues, and locally sourcing food. Educating attendees on sustainability themes through workshops and seminars shows your commitment to preserving the climate. 

Evolving Event Formats 

Virtual and hybrid events became popular during the post-pandemic years, but from 2023 onwards, in-person corporate events have increased in number. More budget is being spent on planning such events. Let's look at the top corporate event trends in this regard. 

Source: eMarketer.com 

9. Greater Appeal of In-person Events  

As mentioned, the appeal of in-person events in 2024 is more. Corporate events in this format are ideal for creating an immersive environment that pulsates with energy and excitement. Proof can be seen in the success of popular conferences like the Experiential Marketing Summit in Las Vegas or Dreamforce in San Francisco. 

Among in-person events, Community and networking events have become the highest revenue generators for corporates. Both these types are essential in building relationships and spreading brand awareness.  

A majority of B2B professionals find in-person networking to be valuable in lead generation and as many as 66% of event planners find their next customer during such conferences. It shows the significance of in-person interactions this year.  

10. Hybrid Events for Increased Flexibility 

Hybrid events are the second most popular type of event format and around 67% of organizers see them as the future of the events industry. 

This event format is not new but is increasingly used by companies who want to enhance the reach of their experiences. They offer more flexibility and convenience to people than in-person and virtual events. Moreover, the trend of inclusivity and accessibility mentioned earlier is best seen in a hybrid event format. 

Conferences, trade shows, and career fairs are some of the major events that can benefit from a blend of physical and virtual experiences. To get the most from your event, choosing a good hybrid event platform is essential. Make sure it has features like live Q&A sessions, polls, and chat, a unified interface accessible to both on-site and virtual attendees, and robust streaming capabilities. 

11. Creatively Designed Virtual Events 

Virtual events have been part of the events industry since the late 1990s, but their popularity boomed between 2020 and 2021. Today, no one is unfamiliar with this event format. Almost everyone, from influencers to entrepreneurs to small business owners, leverages it to showcase their offerings and build themselves as thought leaders. 

Virtual conferences, trade shows, and summits are some of the major types of online event formats with a widespread appeal. Event planners can embrace sustainability and reduce their carbon footprint by making small virtual events a part of their marketing plan. This event format also works well as a part of a micro-event. Be sure to use creative strategies like gamification, breakout sessions, and interactive workshops during the event to foster maximum engagement. 

Cutting-Edge Design Trends in Corporate Events 

Personalization and immersion are at the heart of corporate event spaces in 2024. Event planners are leaving no stone unturned to blend design and decor elements in a way that creates the most memorable experience. Venue design-related corporate event trends include the following: 

12. Big Walls with Agendas 

Big walls that depict event agendas are trending. For example, the The Forter Impact Conference features a huge entryway on which the agenda was clearly described to enable guests to prepare for the meeting quickly. 

This style of presenting the pertinent event information on walls makes them more utilitarian. It creates a strong first impression, minimizes confusion, and the number of inquiries from attendees. Moreover, if such walls are strategically positioned in high-traffic areas, it will give easy access to the information guests need right from the time they enter the venue. 

13. Natural and Organic Designs 

Corporate event planners are inclining toward natural and organic event designs with abstract lighting installations. It creates a captivating space with an Instagram-like charm.  

To set up a nature-inspired decor, planners can use organic materials like wood, rattan, and stone. Color palettes made of green, terracotta, and lavender work best to create an organic ambiance. The venue can also include botanical elements such as hanging gardens or moss-covered walls.

 

Source: Nuagedesigns.com 

14. Unique Venue Locations 

According to the Vesta 2024 Event Trends Promotion Report, nearly 61% of people between 21-35 expressed a desire to explore unique places and experiences at the beginning of the year. This demographic's inclination is influencing venue selection and planners to resort to distinctive and memorable settings. 

Wide open spaces, rooftops, historic mansions, and similar venues are some popular and memorable backdrops for corporate events. You can customize the spaces according to the event theme and make them significantly appealing.  

15. Monochromatic and Minimalist Colors 

This year, it’s more about creating an elegant and sleek look with a single color or various shades of the same color. Monochromatic color palettes and centerpieces adorned with blooms are appealing for venue decor and design.  

Besides single-hued decor, minimalism is also favored with a neutral color palette consisting of wood tones, black, taupe, beige, and browns. To embrace this decor trend, you can start with neutral linens and tabletop décor like candles, and placemats. Ensure to fill up the event space with only the necessary things that matter the most to the attendees. 

Source: Partyslate.com 

Content Creation and Delivery Trends 

In 2024 and beyond, we expect attendees to not just passively absorb information through speeches and talks. Instead, we encourage them to proactively choose the kind of content they wish to consume. Also, event content if not relevant to the needs of attendees can adversely impact their impression of your brand. So, you need to shape personalized content based on your attendee insights.  

16. Personalized Experiences  

Personalized experiences are made when you give attendees a chance to influence the kind of content they want to engage in through interactive polls and surveys. No matter how great your venue or options for entertainment are, if they do not cater to the distinct needs of your target attendees, the money spent on them won't give much return.  

As personalization gains momentum, corporate event planners are leveraging data analytics to understand the changing needs, interests, and behavior of their audience and tailor content accordingly. By assessing attendee engagement through AI-powered tools, you can better plan the content and layout of your event. In fact, data is also behind the networking that takes place through a mobile event app. The advanced AI algorithms process attendees' data and match them based on it, leading to new business relationships, and collaborations. 

17. Multi-Track Event Content 

One of the popular corporate event trends is multi-track events. These events have various concurrent sessions, workshops, or panels, allowing attendees the freedom to choose the segment based on their preferences.  

To create a multi-track event, you must plan carefully. The major sessions should be separate and not overlap. The best practice would be to give some gap between popular sessions. Guests will attend popular sessions regardless of time. So, you needn't schedule them one after the other in a bid to maximize attention.  

A good event management platform will help in recording sessions, which can be shared with attendees who missed them. You can also use real-time feedback tools for each track to gauge attendee satisfaction and make on-the-fly adjustments if necessary. 

18. Corporate Event Gamification 

A great way to increase attendee engagement and satisfaction with the event is through gamified activities. Games like quizzes, polls, trivia, and scavenger hunts are helpful to foster interaction and networking. 

Leaderboards, challenges, and games make participants engage in healthy competition. It leads to more collaboration and team engagement. You can even gamify networking activities and give points when attendees interact with each other. Rewards can also be given to produce user-generated content, ultimately benefiting your brand. 

FAQs 

1. What role does technology play in shaping corporate event trends? 
Technology is a key driver in corporate event trends, with AI, VR, AR, and event management platforms enhancing attendee experiences, streamlining planning, and providing valuable data for future events. 

2. What are the latest corporate event trends I should know about? 

The latest corporate event trends revolve around creating tech-driven personalized experiences, greater usage of AI, and technologies for immersive experiences like AR and VR. There is also an increased focus on making the event sustainable and inclusive. 

3. Why are hybrid events a major part of corporate event trends? 

Hybrid events are a big part of corporate event trends as they are flexible and promote greater accessibility. This event format facilitates better integration of cutting-edge virtual events technology. Hybrid events are more cost-effective than in-person events and lead to higher returns on investment. 

4. How is event data being used to personalize corporate event trends? 

Event data from registration forms, pre-event surveys, and CRM systems help tailor the event agendas and create networking opportunities. The data allows planners to adjust the event in real time based on attendee interactions and feedback. 

5. Why is personalization one of the top corporate event trends today? 

Personalization is one of the leading corporate event trends in 2024 because it makes guests feel valued and engaged. It caters to individual needs and preferences with personalized events to help strengthen a brand's connection with its target audience.  

6. How can I incorporate immersive experiences into corporate event trends? 

You can incorporate immersive experiences by creating a simulated environment through VR or by making attendees interact with digital information through AR (using smartphones and AR glasses). Live performances, gamified activities, and experiential zones like for relaxation are other good ways to integrate immersive experiences. 

Summing up: Staying Ahead of Corporate Event Trends in 2024 

The primary takeaways from the top corporate event trends of 2024 are: use of cutting-edge technologies with the resurgence of in-person events and making attendees feel special with personalized content. It's time to prioritize experiential experiences that are inclusive and engage guests. Your corporate event should give people something meaningful.  

To design such innovative events seamlessly consider using event technology. An all-in-one event management solution automates different tasks so you can analyze your audience's needs closely and craft brand-building experiences. Schedule a free demo of Eventcombo's event management platform here.